Turning Big Ideas into Real Results
We help business leaders, investors and operators translate ambitious plans into data-driven performance.
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Lots of consultants understand the theory behind marketing, media and technology. David’s different — he’s lived it. He knows how the pieces fit because he’s built them himself. I can’t think of a more well-qualified advisor to help me grow my business.
— Michael Kalman, MediaCrossing CEO
Everyone has a strategy. Not everyone can make it real.
In every sector and every business, leadership teams are under pressure to deliver results — to translate ambitious ideas into sustainable performance. Yet many growth plans stall because the organization, technology and talent aren’t aligned to execute.
Especially in marketing, media and advertising, the pace of change creates a level of complexity that is challenging executives from every corner of the ecosystem …
Translating AI and data investments into measurable outcomes
Getting a true, unbiased “voice of the market” to differentiate new products or revenue models in an already crowded and constantly evolving media ecosystem
Developing a business case and financial model to validate major strategic investments or entry into new markets
Resolving misalignment between departments or business functions that get in the way of growth
Accelerating strategic business development and sales discipline to drive a greater share of wallet
Overcoming the cold-start problem to drive business or organizational transformation
Morgan Digital Ventures helps business leaders, investors and operators bridge the gap between strategy and results — turning business potential into measurable enterprise value.
We are a team of operators, analysts, bankers and marketers who have guided ventures from early-stage to enterprise scale.
We immerse ourselves in each client’s business, culture and capabilities, and then apply three decades of marketing, media and technology experience to turn leadership’s ambition into measurable outcomes. Our clients succeed because we focus on what’s possible while driving growth and change where each business is strongest.
When you engage Morgan Digital Ventures, you can expect us to to go light on reports and heavy on actions. We prioritize value creation by building and executing with our clients rather than leaving behind deckware and recommendations.
Typical engagement outputs include:
Business plans and financial models, built with independence and objectivity
Clear “voice of the market” analyses with action plans that demonstrate how to align with supportive feedback and overcome market objections
GTM frameworks that guide product positioning, development, marketing, partnerships and sales
Hands-on program management to overcome the cold-start problem in activating transformational change
Cross-sector stakeholders alignment, activation and oversight for industry-changing initiatives targeting common goals that no one company can achieve on its own
Introductions and endorsements across a deep network of executives and investors
Real Experience. Real Results.
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Turning Trust into a Sustainable Digital Business
In the early days of advertising automation, the gap between programmatic’s promise and reality couldn’t have been wider. Fraud, non-transparent buying practices, and the race to the lowest CPMs had eroded established standards of quality, performance and fair value between advertisers and publishers. Through their industry trade association, thirty premium content publishers engaged Morgan Digital Ventures to develop the business case and launch plan for a new kind of marketplace — one that would distinguish premium inventory from the low-quality open web. The result was the creation of TRUSTX in 2016, which grew into a profitable $30 million gross-media business within five years, while delivering top 20% yields for its premium publisher members.
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Unifying the Industry Around a Common Video Standard
As digital video expanded across platforms, content owners faced a critical challenge: without a universal content identifier, they couldn’t effectively track, monetize, measure or protect the value of their assets. Morgan Digital Ventures mobilized and aligned more than 25 leading media brands, networks, advertisers and agencies to build the business case for a common video identification standard — and to drive adoption across the ecosystem. The effort demonstrated a $2.5 billion market opportunity and led to the ratification of an open-standard video asset ID system that now enables seamless monetization and measurement across owned-and-operated and third-party distribution channels.
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Repositioning a Legacy Media Auditor for Digital Market Expansion
Facing steep declines in legacy print-audit revenue, the general manager of this media auditing firm’s fledgling digital business struggled to find the market fit where its brand and capabilities could create equivalent value. Morgan Digital Ventures leveraged its ad industry executive network to identify the sweet spot between high-tech automation and traditional “Big 4” auditing — a position where the company could truly differentiate. Within two years, the digital business surpassed legacy revenue, became an attractive M&A target, and set the stage for its general manager to become CEO of the newly combined media auditing firm.
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Creating Data Transparency to Differentiate Premium Data Value
At a time when low-quality, cheap audience data was flooding the market, it had become nearly impossible for premium providers to compete on value instead of volume. Leveraging the independence and objectivity of their trade association, Morgan Digital Ventures united more than 25 data and advertising firms to create the industry’s first audience data transparency label. The initiative restored trust, unlocked growth for participating companies, and generated recurring revenue for the association.
David is a growth strategist, operator and advisor who helps business leaders, industry organizations and investors turn strategic ideas into measurable performance.
Before launching Morgan Digital Ventures, David spent 25 years with global consultancies including PwC and EY, where he served as the latter firm’s Advertising Sector Leader.
Seeing an unmet need among emerging and mid-market companies — organizations facing Fortune 100–level challenges without Fortune 100–level resources — David founded Morgan Digital Ventures to bridge the gap between aspirational strategy and real-world execution.
In recent years, David has proven that approach as a hands-on operator. He founded and led TRUSTX, a digital advertising marketplace that grew from startup to profitability in four years. He later engineered its acquisition by Symitri, a seed-stage, AI-driven performance marketing company, which he co-founded in 2023. Together, these ventures have redefined how the advertising industry balances trust, privacy and performance, demonstrating David’s ability to turn strategic vision into operational reality.
These three decades of experience in media, marketing and technology now inform how Morgan Digital Ventures helps leaders make strategy real — turning ambition into sustainable, measurable growth.
David Kohl
Founder and Principal