Are Advertisers Giving Away Their Most Valuable Data Assets?

For years, the advertising industry has been trapped in a cycle, reacting to shifting regulations, privacy changes and platform policies rather than proactively shaping its own future.

This is nothing new.

In this video Podcast, Alessandro de Zanche and David Kohl explore why the industry keeps postponing real change, the risks of giving away first-party data and how advertisers can reclaim control of their most valuable asset: audience insights. We discuss why, with third-party cookies on the way out and increasing scrutiny on data practices, advertisers and publishers face a critical decision: continue relying on legacy tracking methods that are slowly disappearing or invest in privacy-first strategies that protect data while driving real performance.

The stakes are high — not just for brands looking to drive measurable ROI, but also for media owners who need sustainable monetization models outside of walled gardens. We explore why publishers have been leaking audience data for years, how advertisers can achieve walled-garden-like performance across the open web and why the future of programmatic advertising depends on privacy-first solutions that don’t sacrifice effectiveness.

Click to watch this Not just ADZ video podcast …