These are a sampling of promotional videos highlighting some of these cross-sector initiatives.
Motivated by a coalition of respected news, sports and entertainment publishers seeking to distinguish premium inventory from the rest of the low-quality open web, Morgan Digital built TRUSTX to redefine trust, transparency and safety in programmatic media.
To separate high-quality audience data from cheap alternatives, Morgan Digital established the DMA’s Structured Innovation Program. With the DMA and the IAB TechLab, we led two dozen media and data executives through the creation of the industry’s first data transparency label.
Fragmented video distribution made it impossible for content owners to reliably track or monetize their assets. Shortly before launching Morgan Digital Ventures, we aligned 25+ industry leaders to establish an open-standard video identification system designed to power cross-platform content and advertising measurement.
The industry’s most respected marketing and media research leaders needed a way to surface innovative startups capable of delivering meaningful results. Morgan Digital created the ARF Innovators A-List to separate the wheat from the chaff.
