The Advertising Research Foundation brings together the industry’s most respected marketing and media research leaders. With hundreds of next-gen insights and optimization startups competing for attention, ARF members needed a way to surface the innovations most capable of delivering meaningful results. Morgan Digital Ventures built and ran the ARF Innovators A-List, a year-long program that filtered the field and spotlighted high-caliber solutions. The result was a trusted discovery channel for members and a structured path for startups to access nearly $3 billion in innovation budgets across ARF’s 400+ organizations.