The State of AI in Marketing and Advertising

Between late January and early March 2026, we surveyed the industry to find out how organizations are adopting AI and where their efforts are paying off.

Survey results suggest that our industry is shifting from speculative experimentation to early operational reality. While we think most would agree that 2025 was defined by "curiosity testing,” survey responses show that core functions like content creation and ideation are now firmly embedded in daily workflows. More than any other benefit, AI is making our jobs more efficient, and AI’s impact is most frequently being measured as time saved.

That said, this transition from experimentation is not uniform. We are seeing a somewhat surprising divergence based on organization type and size.