Privacy and the Tale of the Slowly Boiling Frog

Are we all going to be frogs in boiling water?

The gradual increase in privacy regulations coupled with the progressive deprecation of third-party digital IDs are slowly tearing at the foundation that supports $600 billion in digital marketing, media and advertising spend. The question I have as we kick off 2024 is whether Google’s pulling the plug on one percent of Chrome cookies turns up the heat fast enough for all of us to finally jump.