We are at the beginning of the end of "Destination Publishing."

As long as there's been digital content, this has been the go-to business model for digital content creators. Publishers produce engaging news, sports and entertainment content, they build sites, apps and channels to attract audiences, and they monetize the visits. Revenue offsets costs, and the economics make for a viable publishing business.

But AI is fundamentally breaking these age old assumptions.

There is an environmental crisis in the professional news media business. So-called “reliable” news sources are slowly becoming extinct. Preserving the future of reputable news outlets is the shared responsibility of both media and advertisers.